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Kelly Snider

@mskellysnider

Maskcara Beauty Now Rebranded as Seint

December 1, 2020 by Kelly Snider

Image of the side of a model's face, lying down, with the words Seint Beauty across the center of the screen.

Maskcara Beauty rebranded themselves as Seint as a way to better reflect their mission to recognize and enhance the beauty that already exists in every face.

Maskcara Beauty (now rebranded as Seint) was founded in 2013 by makeup artist and beauty blogger, Cara Brook. Cara’s innovative and fresh take on makeup lead her to creating the revolutionary IIID Foundation. Her makeup line was groundbreaking for the industry and unlike anything else on the market.

With the intent of streamlining a woman’s makeup experience, the IIID Foundation was made to change the way women view and do their makeup. Makeup should be easy, not complicated. It should be something that takes up very little time and space in one’s life and vanity . And it should add depth and dimension to a woman’s face by simply enhancing her true beauty, instead of trying to cover it up.

LEARN MORE ABOUT IIID FOUNDATION

Maskcara Beauty (now rebranded to Seint) started as an e-commerce business. It was sold off of Cara’s own website. Her dream was that it would one day end up as a line carried in Sephora. However, the demand for her makeup line grew. She started to receive more and more word-of-mouth sales from family, friends, and raving fans. As a result of this, Cara started to explore the option of transitioning her e-commerce business into a direct sales company.

Image of Cara Brook, popular beauty blogger and Founder and CEO of popular makeup brand, Seint (formerly Maskcara Beauty).

As Cara started to dive deeper into her options with direct sales, she received the phone call she had always dreamed of: Sephora wanted to have Maskcara Beauty (now rebranded as Seint) carried in their stores. However, after having spent so much time learning about and researching the options of taking her business the direct sales route, Cara turned down Sephora. She later stated, “When Sephora called, it was like getting engaged and having the “one that got away” call and want you back.”

Cara’s decision to turn down Sephora and instead go down the direct sales route was based on a new vision she had. She didn’t just want to provide women with a revolutionary kind of makeup. She wanted to allow her makeup line to provide an opportunity for women to have a business of their own. This would allow women to provide for themselves and/or their families. And so on January 17, 2017, Maskcara Beauty’s Artist Program (now know as the Seint Artist Program) was officially opened up to the public.

LEARN MORE ABOUT THE SEINT ARTIST PROGRAM

Since the artist program launch in 2017, thousands of women across the United States and Canada have joined as artists for Maskcara Beauty (now rebranded as Seint). Each of these artists have helped touch the lives of hundreds of thousands of women through their makeovers and friendships.

Image of Cara Brook, popular beauty blogger and Founder and CEO of popular makeup brand, Seint (formerly Maskcara Beauty). Seint logo is written across the center of the image.

At the end of 2020, Maskcara Beauty rebranded themselves as Seint. The purpose behind the rebrand was to better reflect their mission to recognize and enhance the beauty that already exists in every face.

Seint’s mission statement sums up what this company is all about perfectly:

Beauty connects us.
It transcends time and knows no boundaries.
Seeking, experiencing, and cultivating beauty in ourselves and the world around us is a sacred work.
And that work—our work—is beautiful.
We see beauty in every face.
Our mission is to preserve and nurture it.
Everything we do and everything we create is based on what we believe in:
That beauty matters.
That helping others look beautiful is nice,
But helping them believe they are beautiful is life changing.
Beauty is not our creation;
Beauty is our passion.

Interested in learning more about IIID Foundation? Check out this post HERE.

BECOME A SEINT ARTIST TODAY

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Do you pick out a word for the New Year? Every y Do you pick out a word for the New Year? 
Every year, I pick a new word to focus on. In the past, the word has always come super naturally. But this year, I struggled a bit finding one to settle on. 
But the same one kept coming back to me: abundance. I think I resisted it because it felt... idk... materialistic somehow? 
But I don’t see it as a $$$ thing, necessarily (although I am welcoming that too). I associate it more as abundance in all the things that matter most. 
Abundance in GRATITUDE
Abundance of JOY
Abundance of FAMILY TIME 
Abundance of LOVE + SERVICE
Abundance of ______________(fill in the blank with something positive)
So I am embracing it. And focusing on more abundance in my life this coming year. 
What about you? What’s your word for the year? 
#seint #seintofficial #seintartist #seintbeauty #seintmakeup #maskcara #maskcarabeauty #maskcaramakeup #makeupmonday #mondaymakeup #newyearnewyou #wordoftheyear #2021goals #resolutions #resolution #makeovermonday #abundance #
The hustle and bustle of the season has begun, and The hustle and bustle of the season has begun, and I am totally here for it!!! The holiday spirit has hit me something fierce this year, and I will be embracing it to the fullest - not just through treats and celebrations (although there will be plenty of that too! 😁), but through opportunities to serve others and really focus in on the real reason why we celebrate this season.⭐️ After all, I think we could all use a little more love and kindness after the year we’ve all had. #lighttheworld #sharegoodness 
Have you been hit with the holiday spirit? Or are you feeling more #bahhumbug this year? 
#seint #seintartist #seintofficial #seintbeauty #seintmakeup #maskcara #maskcarabeauty #maskcaraartist #holidayspirit #christmasspirit #reasonfortheseason #truemeaningofchristmas #celebratechristmas #spreadingloveandlight #happinessishomemade #celebratetheseason #christmascheer #hustleandbustle
Can we all just take a moment to admire those curl Can we all just take a moment to admire those curls... because c’mon!! 😍😍😍
Also, his little smirk and pose with his hands in his pockets are just too much! 🥰💙
Holiday Releases are officially up on the site (li Holiday Releases are officially up on the site (linked in bio)!!! 🙌🏻
The brand new, limited edition eyeshadows in the form of an advent calendar might just be my favorite holiday release to date! I mean, nobody is a bigger chocolate lover than me, but an advent calendar of eyeshadows is pretty dang amazing!!! 
Now let’s just see if I can hold out for each new day to open the next color... 🤔🙈
Which holiday release are you most excited about?!
#maskcara #maskcarabeauty #maskcaraartist #seintbeauty #seint #seintofficial #seintartist #holidayshopping #holidaygifts #holidayshoppingmadeeasy #giftsforher #giftsforfriends #giftsformom #giftsideas #giftideasforher #giftideasformom #giftideasforwomen #christmaspresentideas #adventcalendar #christmasadventcalendar #christmasbeautyadvent #beautyadventcalendar #eyeshadowaddict #eyeshadowadventcalendar
“Mom, your makeup looks WAY cooler than it norma “Mom, your makeup looks WAY cooler than it normally does!” 🧜🏻‍♀️
My 7 yo often tells me she wishes I used more pinks and purples and sparkles on my eyes, and she still can’t figure out why I don’t use my blue eyeshadow to fill in my eyebrows like she does when she plays with makeup. 😳
So today I made all her dreams come true... besides the blue eyebrows. Those might need to wait for another day... 😏😅🙈
#mermaidhairdontcare #mermaidhair #mermaidmakeup #mermaidcostume #mermaidhalloween #mermaidlife #halloween2020 #momcostume #halloweencostumes #halloweenmakeup #halloweenmakeupideas #maskcara #maskcarabeauty #maskcaraartist #mermaidvibes #mermaidlove #mermaiding #mermaidlook #mermaidsofinstagram #mermaiddreams #mermaidstyle

 

FOLLOW ALONG ON INSTAGRAM!
Do you pick out a word for the New Year? Every y Do you pick out a word for the New Year? 
Every year, I pick a new word to focus on. In the past, the word has always come super naturally. But this year, I struggled a bit finding one to settle on. 
But the same one kept coming back to me: abundance. I think I resisted it because it felt... idk... materialistic somehow? 
But I don’t see it as a $$$ thing, necessarily (although I am welcoming that too). I associate it more as abundance in all the things that matter most. 
Abundance in GRATITUDE
Abundance of JOY
Abundance of FAMILY TIME 
Abundance of LOVE + SERVICE
Abundance of ______________(fill in the blank with something positive)
So I am embracing it. And focusing on more abundance in my life this coming year. 
What about you? What’s your word for the year? 
#seint #seintofficial #seintartist #seintbeauty #seintmakeup #maskcara #maskcarabeauty #maskcaramakeup #makeupmonday #mondaymakeup #newyearnewyou #wordoftheyear #2021goals #resolutions #resolution #makeovermonday #abundance #
The hustle and bustle of the season has begun, and The hustle and bustle of the season has begun, and I am totally here for it!!! The holiday spirit has hit me something fierce this year, and I will be embracing it to the fullest - not just through treats and celebrations (although there will be plenty of that too! 😁), but through opportunities to serve others and really focus in on the real reason why we celebrate this season.⭐️ After all, I think we could all use a little more love and kindness after the year we’ve all had. #lighttheworld #sharegoodness 
Have you been hit with the holiday spirit? Or are you feeling more #bahhumbug this year? 
#seint #seintartist #seintofficial #seintbeauty #seintmakeup #maskcara #maskcarabeauty #maskcaraartist #holidayspirit #christmasspirit #reasonfortheseason #truemeaningofchristmas #celebratechristmas #spreadingloveandlight #happinessishomemade #celebratetheseason #christmascheer #hustleandbustle
Can we all just take a moment to admire those curl Can we all just take a moment to admire those curls... because c’mon!! 😍😍😍
Also, his little smirk and pose with his hands in his pockets are just too much! 🥰💙
Holiday Releases are officially up on the site (li Holiday Releases are officially up on the site (linked in bio)!!! 🙌🏻
The brand new, limited edition eyeshadows in the form of an advent calendar might just be my favorite holiday release to date! I mean, nobody is a bigger chocolate lover than me, but an advent calendar of eyeshadows is pretty dang amazing!!! 
Now let’s just see if I can hold out for each new day to open the next color... 🤔🙈
Which holiday release are you most excited about?!
#maskcara #maskcarabeauty #maskcaraartist #seintbeauty #seint #seintofficial #seintartist #holidayshopping #holidaygifts #holidayshoppingmadeeasy #giftsforher #giftsforfriends #giftsformom #giftsideas #giftideasforher #giftideasformom #giftideasforwomen #christmaspresentideas #adventcalendar #christmasadventcalendar #christmasbeautyadvent #beautyadventcalendar #eyeshadowaddict #eyeshadowadventcalendar
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