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Vogue Just Featured Olive Tree People—Here’s Why Everyone’s Talking About Waterless Skincare

April 21, 2025 by Kelly Snider

When Vogue speaks, the beauty world listens. And their latest feature? Olive Tree People—a brand turning the skincare industry upside down with the power of waterless beauty. As someone who’s passionate about skincare and always on the lookout for revolutionary products, I couldn’t be more thrilled to see Oliveda and its parent company, Olive Tree People, getting the attention they deserve. So if you’ve been curious about waterless skincare, what makes Oliveda different, and how this movement is more than just a trend, keep reading and learn all about why Time Magazine and Vogue just featured Olive Tree People. And then be prepared to have your skin (and your mindset) changed forever.

TAKE THE WATERLESS SKINCARE QUIZ

What is Waterless Skincare?

Waterless skincare isn’t new in theory, but it’s exploding in popularity thanks to brands like Olive Tree People. Unlike conventional skincare products that are often made up of 70–90% water, Oliveda replaces water with olive leaf elixir. This olive leaf elixir serves as a potent, nutrient-rich extract from the leaves of Olive Tree People’s very own olive trees grown in Spain.

Why does that matter?

  • Water dilutes active ingredients. Thus you use more product with results taking longer to achieve.
  • Oliveda’s formulas are 100% active and bioavailable. This makes them more potent and more effective.
  • The olive tree’s polyphenols are known for their powerful antioxidant and anti-inflammatory benefits.
Vogue Just Featured Olive Tree People—Here’s Why Everyone’s Talking About Waterless Skincare

Why Olive Tree People Is Leading the Way

Here’s why Vogue couldn’t ignore them—and why you shouldn’t either:

  • Backed by Nature + Science – Founder Thomas Lommel spent over 20 years researching the cellular power of the olive tree and developing the proprietary elixir that fuels every product.
  • No Fillers, Just Actives – Each product is packed with highly concentrated ingredients that deliver real results. And they do this without synthetic additives or cheap fillers.
  • Luxury Performance Without the Toxins – Clean, sustainable, high-performance skincare that rivals the most prestigious brands (and is often more effective).
  • Sustainability at Its Core – From eco-conscious packaging to regenerative harvesting, every step reflects a deep respect for nature. It also provides consumers with the clean clean beauty experience they crave.

The Best Oliveda Products to Get Started With

Ready to dip your toes into waterless beauty? Start with these excellent options:

  • The Love Duo – This dynamic duo includes the F06 Cell Active Serum + the F63 Cell Active Face Oil. These two powerhouses when combined together to create an unmatched skincare synergy where the combination of the two can create even better results than if you used them separately.  
  • F86 Hyaluronic Acid Serum– An excellent starter product that works well for all skin types, and produces the hydration and nutrients our skin craves!
  • F59 Corrective Face Serum – For those serious about age-defying results, this serum is a powerhouse. With the inclusion of the active ingredient paracress, this serum will help reduce the appearance of fine lines and stimulate elastin and collagen production in the skin for greater firming and plumpness.

Pro Tip: A little goes a long way! Your skin (and wallet) will thank you for the super concentrated products.

What This Means for the Future of Skincare

Since Time Magazine and Vogue just featured Olive Tree People earlier this year, and Vanity Fair featuring Olive Tree People this June, it’s clear this brand isn’t a secret anymore. But the best part? You can be part of the movement.

Whether you want to switch to a cleaner, more effective skincare routine—or share this wellness revolution as a Waterless Beauty Consultant, this is the moment to jump in.

Waterless beauty isn’t just the future—it’s happening now! And Olive Tree People is leading the way. Want in? Let’s glow together.

🌿 Shop My Favorite Products Here → https://us.olivetreepeople.com/?referral=kellysnider

🌿 Curious About Becoming a Waterless Beauty Consultant? → https://www.kellysnider.com/join-oliveda/

TAKE THE WATERLESS SKINCARE QUIZ

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